Digital identity encompasses the sum of an individual's online presence, comprising their profiles, activities, preferences, and interactions across various digital platforms. It's not merely a representation but a dynamic entity that evolves with every online engagement. For businesses, digital identity serves as a cornerstone of brand perception, influencing how customers perceive, engage with, and remain loyal to a brand. In the realm of social media marketing, perception is paramount. How a brand is perceived online can make or break its reputation and bottom line. To get more info visit here #socialmediacompany